How to choose a real estate agent in El Paso to sell your home!
1. Proficient in marketing on the web.
2. Minimum experience of 500 sales.
3. Continue to educate themselves in their profession.
4. Have good negotiation skills.
5. Is assertive.
6. Has a strong base of repeat customers and good references.
7. A good clear communicator.
8. Has a specifically designed, marketing campaign for you.
9. They are good listeners.
10. A written personal guarantee stating that if you are not satisfied with their service they will let you cancel the listing agreement.
11. Choose an agent that can demonstrate they are good networkers.

(1)The key ingredient here is how proficient is the agent at marketing on the web? All real estate agents are different; each one has their own unique attributes. It’s commonly stated that about 10 to 15% of agents sell 85 to 90% of the homes. The
El Paso real estate market is no different. An agent that reaches large number of buyers provides you with a better chance to sell your home.

(2)The more homes sold-the more experience. Experience is certainly something that you should look for; let new agents learn the business on your competitors homes. The true gage for experience is how many transactions the agent has been involved in, not the dollar amount that they have sold. Experience is particularly important in challenging markets, El Paso’s real estate market is challenging today and that’s when you want someone who knows how to get creative and proactive. Experience also helps an agent be alerted to red flags during the transaction and prevent problems.

(3)Education, degrees and certifications that have been earned demonstrate a pride and a determination in polishing business skills. It also shows that they are keeping up with an ever changing industry. An agent that has the initiative to better themselves and is constantly improving their skills will outperform an agent that does not, when it comes to marketing your home.

(4)Good negotiation skills come from experience of having done this over and over again and the payoff is in being able to bring the sides together by logically articulating ones position. Negotiating is also about knowing where to take and where to give in order to achieve the client’s objective.

(5)Assertiveness is a way of behaving and thinking. Maintaining good eye contact, good posture and a strong positive presence….Assertive attitudes and behaviors is the very core of effective advocacy. An assertive person is always going to understand that standing up for your position is their responsibility while respecting the position of others…They will invariably wind up with a win, win solution. They tend to face problems promptly and they will focus on the opportunity for solutions rather than the depth of the problems.

(6)Repeat customers and good references- this is an indicator of a successful solid track record. A true professional agent will welcome you calling their references and in fact references will be part of their initial presentation.

(7)Being a good communicator means several things: for one, they will have a systematic system of keeping in touch with you on a regular basis. There is nothing more frustrating than not being kept in the loop as to what is transpiring in the marketing of your home. A good communicator will also make it clear to you what is changing in market conditions and price points and how that might mean the necessity of a different strategy in positioning your home or in its marketing. The El Paso real estate market is an evolving market.
(8) Developing of a marketing campaign is something that is unique to each property and to current market conditions. Your agent should have the ability and vision to put together a strategy as to how they plan on making your home stand out to potential buyers. This marketing plan should have flexibility and should be presented to you along with a schedule of how often it will be updated.

(9) Good listener- Being a good listener is a learned ability. Having an agent with this ability pays huge dividends not only when you are trying to voice your concerns but also when negotiations are under way. Make sure the agent is interested in hearing and understanding your point of view...Do they ask questions that indicate that they are interested in your view point, such as...”I’d like to hear your thoughts on…” “What does the situation look like from your perspective?” Do they let you know that you have been understood? Remember that understanding is different from agreement.

(10) A personal written guarantee- You should have a guarantee that states that if you are not satisfied with their service, they will cancel the listing agreement, at no cost to you...Not withdraw it “cancel it” and allow you to hire another agent.

(11) Good networkers are people who know the value that social capital brings to the marketing table. Social capital is what a person accumulates by having many people know you and more importantly they know what you do for a living. When people believe in you and trust you and become invested in your success, they will refer their friends and co-workers to you. This is when social capital pays off. This separates the professionals from the novices.

With a professional in your corner the El Paso real estate market becomes easier to navigate